Saturday, December 27, 2014

Nivedita Saboo & Shouger Merchant Doshi rock 5th Pune Fashion Week

Designer Nivedita Saboo with actress Lisa Haydon in one of Saboo's creations
The fifth edition of Pune Fashion Week saw some amazing names scorch the ramp at Ishanya Mall from December 19-21 with their interesting collection. Amongst the designers to make their mark were Pune’s very own Nivedita Saboo and Mumbai-based Shouger Merchant Doshi of Zanaaya Couture. While model-actress Lisa Hayden was the shining star for Saboo, actress Shriya Saran looked amazing in Shouger’s creation.

Model in Nivedita Saboo creation
Nivedita Saboo, as usual, challenged herself to do something exquisite. This time, she came up with “A Rendition of the Raj”, a collection which was the interpretation of colonial India. The contrast of the cultures came here in an interesting fashion. Myriad elements of the eras showcased the culture of yesteryears in the western silhouettes and traditional indian drapes. The result were some beautiful creations with great fabrics. It’s an amalganation that was never seen before. The show had Miss Diva Universe 2014 Noyonita Lodh open the show in a ash grey Chantilly lace gown, while actress Lisa Haydon was the perfect show stopper.

A Shouger Merchant Creation
Shriya Sharan with Shouger Merchant
Called Urban Melange, Shouger Merchant Doshi’s collection for PFW spoke about opulence via the Indo-western outfits. The traditional aspect was a kept strong, making it ‘Trenditional’ in her terms. The range was for every occasion, from smart casuals to evening gowns and dresses. The colours were as vibrant as possible and seen on fabrics like satin, georgette, nets, etc. Of course, it had to have the usual detailing to make it work of art. The collection became better with Rejuvenate jewels by Sushma Mehta Shah – a unique handmade designer couture costume jewellery designer.

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